Modal Example

DIGITAL MARKETING ANALYTICS

OBJECTIVE

Digital Marketing Analytics and Strategic Marketing

ELIGIBILITY

  • Final Year MBA marketing students with statistics background
  • Digital Marketing professionals

CAREER OPPORTUNITIES

Successful candidates will be able to combine the analytics skills along with digital marketing techniques. This would give a huge boost to the career of a marketing professional.

Admission Open until 12th February,2018.

apply now

COURSE SYLLABUS

Topic Name Key Areas Duration
Digital Marketing Essentials
  1. Digital Tools (SEO, SEM, SMM, Email Marketing, PPC)
  2. Implementation (Media Planning, A/B Testing)
  3. Monitoring (ROI)
2 hrs

2 hrs

2 hrs

Getting Digital Marketing Data
  1. APIs
  2. Web Analytics
  3. Google Analytics
2 hrs

2 hrs

4 hrs

Analytics for Marketing
  1. Analytics Tool – Essential Guide to R programming
  2. Google Analytics using R
  3. Churn Analytics
  4. Sentiment Analytics
20 hrs

4 hrs

1 hr

1 hr

Building Dashboard
  1. Tableau For Marketing Analytics
  2. Case Study: Building Dashboard using Tableau for measuring sales trend post SMM
12 hrs

3 hrs

Total 55 hrs

COURSE TIMINGS & DAYS:

4 hours per day

2 days per week

7 weeks

Course Fee: 29,500/-

Get in Touch